AI for Marketing
Marketing was one of the first fields AI changed. The risk now isn't using it — it's everyone using it the same way and sounding identical.
Where AI genuinely helps
Variation at scale
Twenty subject lines, ten ad angles, five landing-page headlines to test. AI makes breadth cheap; your job is picking.
Research synthesis
Summarising reviews, survey responses and competitor copy into themes is fast and useful.
Repurposing
Turning one long piece into a thread, an email and three short posts is a clean AI task.
Brief writing
AI is good at stress-testing a brief: finding the vague bits, the missing audience detail, the unmeasurable goal.
Where your judgment stays primary
Claims need substantiation
AI will happily write 'clinically proven' or '#1 rated'. Every factual claim needs evidence you actually hold — advertising law applies.
Generic is the enemy
Unedited AI copy converges on the same phrases. Your brand's specific voice and point of view are the competitive edge.
Disclose where required
AI-generated images of people, synthetic testimonials and undisclosed AI influencers can mislead. Follow platform rules and be honest.
Strategy stays human
Positioning, what you stand for, what you won't do — those come from people who understand the business.
Deepfakes and synthetic content sit at the centre of marketing's AI debate. Read the ethics hub.
Prompts for marketing
Fill in the brackets and paste into any AI tool. Want more? Try the Prompt Generator.
Headline variations
Write 15 headlines for [product] aimed at [audience]. Five lead with the outcome, five with the problem, five with a surprising specific. Under 10 words each. No exclamation marks, no 'unlock' or 'elevate'.
Review mining
Here are customer reviews: [paste]. Group them into themes. For each: how often it comes up, the exact phrases customers use, and whether it's a strength or complaint. Quote real wording — don't paraphrase.
Repurpose a long piece
Turn the article below into: one LinkedIn post (under 200 words), one email (subject line + 120-word body), and three short social posts. Keep the original argument; don't add claims. [paste article]
Brief stress test
Critique this campaign brief like a sceptical creative director. List every vague goal, undefined audience, unmeasurable KPI and missing constraint, with a question to fix each. [paste brief]